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Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled PET bottles and corks

Two-thirds of consumers consider a brand environmental policies as a critical factor when purchasing luxury products, according to a recent study*. The same percentage of buyers would like to see carbon labelling on products as a way of providing greater transparency on the environmental impact of products and materials.

This means the material world is evolving and designers around the world are actively sourcing high-quality, sustainable and responsibly-sourced materials as they strive to create the luxury products of the future.


Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry - setting a new standard for premium interior design. This material will make its debut in the next generation of Volvo models.

Volvo Cars announcement that all of its new fully electric models will be completely leather-free. The newly launched C40 Recharge is the first model to be fully devoid of leather.



The report draws on a wealth of existing research as well as new interviews and insights from thought leaders from a variety of industries, such as Claire Bergkamp, COO of The Textile Exchange and former Worldwide Sustainability and Innovation Director for Stella McCartney; Wen Zhou, CEO of 3.1 Phillip Lim; Dr Leonardi Bonnani, Founder and CEO of Sourcemap; and Xu Gang, co-Founder of Bentu Design.



The conclusions and insights in the report in many ways reflect Volvo Cars own vision on the future of materials. In coming years, Volvo Cars will launch a completely new family of pure electric cars and by 2030 it aims to offer only fully electric cars all of them free of leather.

Volvo Cars will also continue to offer wool blend options from suppliers that are certified to source responsibly, as the company looks to ensure full traceability and animal welfare in its wool supply chain.

*Vogue study https://www.voguebusiness.com/companies/luxurys-increased-focus-on-sustainability